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Retention, email & SMSFor DTC, Retail

Personalise email and SMS flows with AI

Use predictive segments and AI-generated content to send each customer the right message at the right time.

The problem

Most brands run the same welcome, abandoned cart and win-back flows for everyone, so engagement drops and unsubscribes rise.

How AI helps

Email platforms predict next order date, churn risk and likely products, and AI builds segments and drafts content variants, so flows adapt to each customer.

How to roll it out

  1. 1

    Fix the basics: welcome, browse abandonment, cart, post-purchase and win-back.

  2. 2

    Turn on predictive fields and create segments by expected next order and CLV.

  3. 3

    Use AI to draft variants for each segment and test subject lines.

  4. 4

    Measure revenue per recipient by flow, not just open rate.

Rough cost

Entry points among these tools: cheapest flat monthly plan: Omnisend at $11.20/month, highest entry plan Mailchimp at $13/month; annual: Bloomreach $60K+/year. Free plans: Klaviyo, Omnisend, Mailchimp. Quote-only: Dotdigital.

ToolLowest published planFree plan
KlaviyoFree planYes
Omnisend$11.20/monthYes
Bloomreach$60K+/yearNo
DotdigitalSee pricing–
Mailchimp$13/monthYes

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.

Brand examples

Used Bloomreach Loomi to coordinate a product launch across email, web and search, "achieving 40% higher revenue per email and +50% CTR".
Benefit Cosmetics · using Bloomreach · Source
Bloomreach cites "2x revenue per email" for Revolution Beauty.
Revolution Beauty · using Bloomreach · Source

Examples are quoted from public vendor case studies and testimonials (vendor-reported, checked 2026-10-21).

Tools for this use case

Listed in order of fit. Prices and ratings are sourced on each tool page.

Klaviyo

Retention, email & SMS

B2C CRM for email, SMS and push with predictive analytics and AI-built segments, flows and campaigns.

Free plan4.4(4,306)

Omnisend

Retention, email & SMS
Deal

Email and SMS marketing automation for ecommerce with AI-assisted campaigns and segmentation.

$11.20/month + free plan4.7(3,703)

Bloomreach

Personalisation & search

Commerce experience platform combining AI search, merchandising and marketing automation (Loomi AI).

$60K+/year

Dotdigital

Retention, email & SMS

UK-headquartered customer engagement platform for email, SMS and loyalty with AI-powered segmentation and content.

See pricing4.7(791)

Mailchimp

Retention, email & SMS
Free trial

Email and SMS marketing platform with generative AI content tools and ecommerce automations.

$13/month + free plan3.6(3,068)

Skills for this use case

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