Klaviyo

B2C CRM for email, SMS and push with predictive analytics and AI-built segments, flows and campaigns.

Retention, email & SMS4.4(4,306)Free plan

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Ratings

4.4/5

Combined from 4,306 reviews across 3 sources, weighted by review count.

Source	Score	Reviews	Checked
Capterra	4.6/5	539	20 Oct 2026
Trustpilot	1.6/5	370	20 Oct 2026
Shopify App Store Klaviyo: Email Marketing & SMS	4.7/5	3,397	20 Oct 2026

Scores are copied from each public profile on the date shown. Sources with fewer than 5 reviews are listed but not combined. G2 blocks automated checks so is not included. Method

At a glance

Job: Retention, email & SMS
Brand types: DTC, Retail, FMCG / CPG
Starting price: Free planFree plan: up to 250 profiles and 500 emails/month; paid plans scale with profiles
Free plan: Yes, free plan
Integrations: Shopify, WooCommerce, BigCommerce, Adobe Commerce / Magento, Salesforce Commerce Cloud, Wix
UK / GDPR: SOC 2; states GDPR compliance and EU + US data residency options.
Website: klaviyo.com/uk
Last checked: 20 Oct 2026

Use cases

Personalise email and SMS flows with AIUse predictive segments and AI-generated content to send each customer the right message at the right time.
Sell through two-way AI SMS conversationsLet AI answer replies to SMS campaigns, recommend products and recover carts by text.

Prompts that pair with Klaviyo

Klaviyo flow brief (welcome series)Plan a welcome or post-purchase flow: timing, segments, content and tests.
Email subject lines with a test planGenerate subject line and preview text options and a simple A/B test plan.

Sources

Facts on this page come from these sources, checked 2026-10-20. A blank field means we could not verify it publicly. Spotted something out of date? Tell us.