Mine reviews for product and marketing insight

The problem

Reviews contain the clearest view of what customers love and hate, but nobody has time to read thousands of them across your site and retailers.

How AI helps

Review platforms summarise sentiment by topic, and a general AI assistant can cluster exported reviews into themes, quotes and actions in minutes.

How to roll it out

1. 1

   Export reviews from your site, Amazon and key retailers.

2. 2

   Run the review-mining prompt to cluster themes.

3. 3

   Share product issues with NPD and quality, and quotes with creative.

4. 4

   Repeat monthly and track themes over time.

Rough cost

Entry points among these tools: cheapest flat monthly plan: Yotpo at $89/month, highest entry plan Okendo at $390/month; per-seat: Claude (Team) $20 per seat/month, billed annually.

Tool	Lowest published plan	Free plan
Okendo	$390/month	–
Yotpo	$89/month	–
REVIEWS.io	A$29/month	No
Feefo	£149/month + VAT	No
Trustpilot Business	$99/month per domain	–
ChatGPT Business	See pricing	–
CClaude (Team)	$20 per seat/month, billed annually	–

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.