Collect more (and better) reviews

The problem

Products with few or old reviews convert worse, and Google seller ratings, retailer listings and AI shopping assistants all lean on review volume and recency.

How AI helps

Review platforms time requests to delivery, nudge for photos and specific attributes, syndicate reviews to Google and retailers, and increasingly use AI to summarise reviews and draft replies.

How to roll it out

1. 1

   Time review requests by product type (skincare after 2-3 weeks of use, apparel after delivery).

2. 2

   Ask for photos and specific attributes such as fit or scent.

3. 3

   Reply to every negative review within 48 hours (see the tone rewrite skill).

4. 4

   Syndicate reviews to Google Shopping and, for FMCG, to retailers where possible.

5. 5

   Track review volume, average rating and conversion uplift on PDPs.

Rough cost

Entry points among these tools: cheapest flat monthly plan: Yotpo at $89/month, highest entry plan Okendo at $390/month.

Tool	Lowest published plan	Free plan
REVIEWS.io	A$29/month	No
Feefo	£149/month + VAT	No
Trustpilot Business	$99/month per domain	–
Okendo	$390/month	–
Yotpo	$89/month	–

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.