Optimise retail media and Amazon ads with AI

The problem

Retail media budgets are growing fast, but campaigns are split across Amazon, Walmart, Instacart and UK retailer networks, and manual bid management cannot keep up.

How AI helps

Retail media platforms use AI to set bids and budgets by goal (ACoS, new-to-brand, share of voice), shift spend toward what works and report across networks.

How to roll it out

1. 1

   Set clear goals per product role: launch, defend, profit.

2. 2

   Connect ad accounts and sales data.

3. 3

   Let the AI manage bids within guardrails; review search-term reports weekly.

4. 4

   Report incrementality and new-to-brand sales, not just ROAS.

Rough cost

Entry points among these tools: cheapest flat monthly plan: Helium 10 at $99/month. Quote-only: Pacvue, Perpetua.

Tool	Lowest published plan	Free plan
Pacvue	See pricing	–
Perpetua	See pricing	–
Helium 10	$99/month	–

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.