Know which marketing actually drives sales

The problem

Platform-reported ROAS double-counts sales, browser privacy changes break tracking, and teams argue over which channel deserves the budget.

How AI helps

Attribution tools combine server-side tracking, first-party pixels and modelling (multi-touch, MMM, incrementality) into one view, and AI analysts answer questions like "why did CAC jump last week?".

How to roll it out

1. 1

   Fix tracking first: server-side events to GA4, Meta and Klaviyo.

2. 2

   Agree one source of truth for blended CAC, ROAS and MER.

3. 3

   Run holdout or geo tests on your biggest channels to calibrate the model.

4. 4

   Reallocate budget monthly based on incremental returns.

5. 5

   Share one weekly dashboard with finance and marketing.

Rough cost

Entry points among these tools: cheapest flat monthly plan: Littledata at $159/month, highest entry plan Northbeam at $1,500/month. Free plans: Triple Whale.

Tool	Lowest published plan	Free plan
Triple Whale	Free plan	Yes
Northbeam	$1,500/month	No
Polar Analytics	See pricing	–
Littledata	$159/month	No

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.