Plan trade promotions and the promo calendar

The problem

Trade promotion plans are usually built in spreadsheets per account, with little time to evaluate what worked. Key UK retail moments, retailer cycles and stock all need lining up.

How AI helps

General AI assistants can draft the calendar around UK retail moments and retailer windows, and analyse post-event data quickly; pricing AI platforms model expected uplift and profitability per event.

How to roll it out

1. 1

   Export last year's promo plan and results by retailer.

2. 2

   Use an AI assistant to draft next year's calendar around key moments and your launch plan (see the skill below).

3. 3

   Model uplift and profitability for each proposed event, and share the volume plan with supply planning.

4. 4

   After each event, run a structured post-mortem and update the plan.

Rough cost

Entry points among these tools: per-seat: Claude (Team) $20 per seat/month, billed annually. Quote-only: Peak, Pricefx.

Tool	Lowest published plan	Free plan
Peak	See pricing	–
PPricefx	See pricing	–
ChatGPT Business	See pricing	–
CClaude (Team)	$20 per seat/month, billed annually	–

Only prices published on vendor sites (checked 2026-10-20). Entry plans rarely cover full usage: AI features are often priced per resolution, credit or seat. Prices may display in USD outside the UK.