Shopify Magic & Sidekick

Deal

Shopify's built-in AI (Magic and the Sidekick assistant) for product descriptions, image editing, emails and store tasks.

Product content & photography1.3(5,217)Included with Shopify plans

Visit Shopify Magic & Sidekick Pricing page

How we make money

3 days free, then $1/month for 3 monthsNew-merchant offer on Shopify's pricing page (Shopify Magic AI is included in plans). Shown to us in USD.Source: shopify.com/pricing · checked 20 Oct 2026

Ratings

1.3/5

Combined from 5,217 reviews across 1 source, weighted by review count.

Source	Score	Reviews	Checked
Trustpilot	1.3/5	5,217	20 Oct 2026

Scores are copied from each public profile on the date shown. Sources with fewer than 5 reviews are listed but not combined. G2 blocks automated checks so is not included. Method

At a glance

Job: Product content & photography
Brand types: DTC
Starting price: Included with Shopify plansShopify Basic from $29/month (USD as shown); 3-day free trial
Free plan: No free plan
Integrations: Shopify
UK / GDPR: Shopify publishes tools for GDPR compliance.
Named consumer brands: Jaded London (source in list below)
Website: shopify.com/uk/magic
Last checked: 20 Oct 2026

Use cases

Generate product page copy at scaleWrite on-brand product descriptions, titles and meta data for hundreds of SKUs in hours, not weeks.

Prompts that pair with Shopify Magic & Sidekick

Product descriptions in your brand voiceTurn product attributes into on-brand PDP copy, bullets and meta data, without inventing claims.

Sources

Facts on this page come from these sources, checked 2026-10-20. A blank field means we could not verify it publicly. Spotted something out of date? Tell us.