ContentWorks with ChatGPT, Claude, Gemini

AI product photo brief and prompts

Create a consistent set of scene prompts for AI product photography tools.

What you need

  • Product and pack description
  • Brand visual style (3 reference images or words)
  • Channels and sizes

The prompt

You are an art director for [BRAND], a UK [CATEGORY] brand. Create a brief for AI-generated lifestyle product images.

Product: [DESCRIPTION, PACK COLOURS, SIZE]
Brand look: [e.g. warm natural light, terracotta and cream, minimal props, British kitchen]
Channels: [e.g. PDP 1:1, Instagram 4:5, Amazon secondary images]

Give me:
1. A one-paragraph visual style guide (lighting, palette, props, surfaces, mood) to reuse in every prompt.
2. 8 scene prompts, each specifying setting, props, camera angle, lighting and negative space for text, written for tools like Photoroom, Claid or Flair.
3. A checklist to reject images that misrepresent the product (wrong colour, distorted label, wrong scale, extra items implied to be included).
4. Which 3 scenes to A/B test first and why.

Replace everything in [BRACKETS]. Use a business or team account with training on your data switched off, and remove customer personal data before pasting.

What you get

A reusable style guide, eight detailed scene prompts, a product-accuracy QA checklist and a testing order.

The fortnightly brief

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