ContentWorks with ChatGPT, Claude, Gemini
AI product photo brief and prompts
Create a consistent set of scene prompts for AI product photography tools.
What you need
- Product and pack description
- Brand visual style (3 reference images or words)
- Channels and sizes
The prompt
You are an art director for [BRAND], a UK [CATEGORY] brand. Create a brief for AI-generated lifestyle product images. Product: [DESCRIPTION, PACK COLOURS, SIZE] Brand look: [e.g. warm natural light, terracotta and cream, minimal props, British kitchen] Channels: [e.g. PDP 1:1, Instagram 4:5, Amazon secondary images] Give me: 1. A one-paragraph visual style guide (lighting, palette, props, surfaces, mood) to reuse in every prompt. 2. 8 scene prompts, each specifying setting, props, camera angle, lighting and negative space for text, written for tools like Photoroom, Claid or Flair. 3. A checklist to reject images that misrepresent the product (wrong colour, distorted label, wrong scale, extra items implied to be included). 4. Which 3 scenes to A/B test first and why.
Replace everything in [BRACKETS]. Use a business or team account with training on your data switched off, and remove customer personal data before pasting.
What you get
A reusable style guide, eight detailed scene prompts, a product-accuracy QA checklist and a testing order.
The fortnightly brief
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