Competitor teardown

You are a brand strategist. Using web research with citations, produce a teardown of [COMPETITOR] as a competitor to [OUR BRAND] in the UK [CATEGORY] market.

Cover:
1. Positioning and target customer (from their own words; quote their homepage).
2. Range and price architecture (entry, core, premium; price per unit).
3. Channels: DTC, which UK retailers, marketplaces, subscription.
4. Marketing: main messages, ad angles visible in public ad libraries, social presence, creators.
5. Customer sentiment: themes from public reviews (with sources).
6. Recent news: funding, launches, listings, leadership (with dates).
7. Where they are strong vs us, where they are vulnerable, and 3 moves we could make.
Cite a source URL for every factual claim and mark anything uncertain.

Replace everything in [BRACKETS]. Use a business or team account with training on your data switched off, and remove customer personal data before pasting.